Early results indicate Netflix’s new plan to boost its bottom line by cracking down on password sharing in the United States is paying off. The streaming service has seen a bigger jump in new subscriber sign-ups as a result of the crackdown than it did in the early days of the Covid pandemic.
For years, Netflix turned a blind eye to password sharing because it was fueling growth. But the streamer suffered heavy subscriber losses last year, and said that password sharing hurt its revenues and therefore limited its ability to invest in new content. It has previously estimated that more than 100 million households worldwide share an account.