Demand for Bud Light has"plummeted" since the brand became embroiled in controversy over a collaboration with transgender influencer Dylan Mulvaney, Barnastics founder Catarina Tucker said.
Barnastics allows customers to build a custom proposal, which allows the company to see when demand for products shifts. "Sometimes things blow over" she added, but recognized that Bud Light’s actions"hold a lot of weight" with their consumers.