Michael van Lier, vice-president for consumer electronics at Samsung SA. Picture: SUPPLIED.In this edition of the Business Day Spotlight, our host, Mudiwa Gavaza, talks to Samsung SA’s vice-president for consumer electronics, Michael van Lier, at one of the company’s retail locations.
The discussion focuses on the rise in demand for premium televisions in the country, from which Samsung is currently benefiting. The South Korean electronics company is the world’s largest TV and display maker, a position it has held for over a decade with a market share ranging between 20%-25%. It competes with company’s such as LG, Sony, TCL and Hisense.