Tim Cook bets his legacy on augmented reality | CNN Business

  • 📰 cnni
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 59%

Business News News

Business Business Latest News,Business Business Headlines

Tim Cook has for years extolled the promise of augmented reality, touting its potential to help people communicate and collaborate with each other.

Under Cook, however, Apple’s market cap has surged by more than 700% to nearly $3 trillion. Its iPhone business has continued to be a juggernaut, fueled by new features and pricing strategies under his watch. And Apple has built up a robust services business, including paid music, TV and gaming products, giving the company a steady revenue stream not beholden to the cyclical nature of hardware sales.

“The world of the headset is a real challenge … it’s proven to be a challenge to create a mass market for that,” said Margaret O’Mara, tech historian and professor at the University of Washington. “The iPhone came about after many years of companies, Apple and others, trying to create a kind of supercomputer in your pocket, there was a long history of attempts. And it came on the market when a lot of people already had some sort of cellphone.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 326. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Americans haven't been this optimistic about inflation in two years | CNN BusinessAmericans are optimistic about inflation being lower in the coming months; however, their future outlooks — for price hikes as well as their own finances — are a little more clouded.
Source: CNN - 🏆 4. / 95 Read more »