“FYI,” began the tweet from the United Kingdom-based branch of the food and beverage company. “Ketchup. Goes. In. The. Fridge!!!”
A day later, the company asked the public via a Twitter poll whether they kept their ketchup chilled or in the pantry. Some Twitter users who voiced their distaste for cold ketchup pointed out that ketchup bottles are stored at room temperature on tables at restaurants. Other users didn’t understand the need for a debate, asserting that once the ketchup bottle is opened, it belongs in the refrigerator.