From ‘Untapped’ to Big Business: Believe Celebrates Its 10-Year APAC Odyssey

Also among guests, Believe’s streaming partners, including Paul Smith, managing director of YouTube Music APAC, one of the most powerful brands in the region , and several key artists, including Indonesia pop star, a native of Bandung, West Java, who boasts more than 1.2 million followers on Instagram and upwards of 1 million subscribers to her YouTube channel.

Previously, he served for five years in Tokyo, promoting French music abroad for the French Music Office. That organization no longer exists, though the relationships he built in Asia still do, and Delange got a head start. Those big players, when they arrived, brought with them certain standards. “Standards of business practices, content management, monetization, good practices, in terms of marketing releases, and so on,” he continued, creating “a much healthier environment for the music ecosystem.”The numbers back it up.” found that, overall, on-demand audio and video streaming in the first half lifted by 107% year-on-year – a world-leading rate of growth.

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