Cher arrives to the Los Angeles premiere of 'The Promise' at TCL Chinese Theatre on April 12, 2017 in Hollywood, California. The 77-year-old singer revealed that she is launching a gelato company, called "Cher wrote on InstagramA video, shared on her page, showcases the company’s ice cream truck and logo. Another post published Monday displays a preview of some of the ice cream treats that will be served.
Cher is one of the world’s best-selling music artists and the only performer to have earned "top 10" hit singles in four consecutive decades, according to IMDB. Aside from her music and film career, Cher also has other business ventures including a perfume and clothing line. She is also known for her philanthropic endeavors and social activism.