But the rebrand hasn't totally caught on in the popular vernacular, with the company still often referred to as Google. REUTERS/Stephen Cherninand named after the whiskey, though omitting some vowels – a naming style that was popular with tech startups at the time.
It was initially based around locations with users sharing photos of different restaurants or bars they visited. from Baseline Ventures and Andreessen Horowitz. Mike Krieger, a fellow Stanford University graduate, then joined the project. Systrom then created a photo filter on the app, which he came about after his girlfriend said she wouldn't want to post photos because of the iPhone 4's poor camera quality. It was originally billed on the App Store as a product from Burbn, Inc, per
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