'Barbenheimer' box office success has reawakened America's moviegoing muscle | CNN Business

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'Barbenheimer' box office success has reawakened America's moviegoing muscle | CNN Business
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It’s a tale of two movies and a box office triumph: “Barbie” and “Oppenheimer” maintained incredible momentum into their second weekends.

“Barbie” wore several hats this weekend, with domestic “Barbie” impressing with $93 million in gross revenue and international “Barbie” bringing in around $122 million, making it the No. 1 release worldwide. It is the largest domestic second weekend performance ever for Warner Bros., which produced the movie.

“Barbie” and “Oppenheimer” will trigger more and more people going to the movies by reminding them “the best of what the theatrical experience can be. It’s a reawakening,” he added. O’Leary expects the movies to perform well for weeks to come, noting there’s been a rise over the past several years in very strong holdover weekends. That could be partly due to energetic word-of-mouth stoked by social media.

 

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