Tech experts: How Twitter rebrand may affect your business | TheCable

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At exactly 5 am on July 23, 2023, the world was asleep when Elon Musk, its richest man, chose to share his plans for Twitter in anticipation of the awakening of the rest of the global population.

the move positions the company to continue to delight users with new experiences in audio, video, messaging, payments, and banking — “creating a global marketplace for ideas, goods, services, and opportunities”.

“As of today, we already have serious monopolies in the social media and digital space. I do not think centralising everything is the way he should be steering the company. The Twitter app, as we know it, may lose its position as the modern village square of public conversation.” Also speaking on the potential impact on businesses, Madumere Chukwuka, a UX researcher at Boldscholar Research, said the new name and logo could lead to brand confusion among users in Nigeria and worldwide.

 

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