Amazon’s Entertainment Business Has Multiple Generative AI Initiatives Underway, CEO Says

technology to cut costs and create brand-new user experiences — saying every team in the company is working on multiple projects in the area, including in its entertainment business.

Generative AI refers to a type of artificial-intelligence technology that can create new text, images, videos or synthetic data based on massive data sets. Jassy said generative AI “is going to be at the heart of what we do. It’s a significant investment and focus for us.” Most people are familiar with generative AI at “the application layer,” Jassy said, specifically OpenAI’s ChatGPT chatbot. But the CEO said the technology has important applications in other key back-end areas, such as at the compute layer to train foundational models for generative AI applications. He cited Amazon CodeWhisperer, an AI-powered coding companion that recommends code to developers as they code.

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