Mattel announces limited-edition 'Weird Barbie' doll for sale | CNN Business

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Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ.

The toy company behind the iconic Barbie brand has announced a signature doll modeled after Kate McKinnon’s character from Greta Gerwig’s blockbuster “Barbie.” In the movie, McKinnon’s character helps send Margot Robbie’s Barbie on her journey. “Barbie” is produced by Warner Bros. Pictures, which is owned by CNN’s parent company Warner Bros. Discovery.

The doll is one of seven products in an expanded collection stemming from the billion-dollar hit movie, including various Barbie and Ken dolls modeling outfits they wore on-screen and a Hot Wheels corvette set. “With the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen,” Lisa McKnight, Mattel’s executive vice president and chief brand officer, said in a statement.

 

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