"Dave Portnoy is the only natural owner for Barstool sports long term," Snowden said. "They're not a company and a brand, I think we all came to this conclusion, that should be owned by a publicly-traded, highly-regulated licensed gaming company."
Snowden explained that the company realized its product was quickly becoming outdated by having to rely on a third-party platform. He added that he's looking forward to a future in sports betting with ESPN. "To Barstool's defense – amazing partners – we didn't spend, in the last year and a half, marketing dollars promoting Barstool Sportsbook, other than just the organic within Barstool ecosystem, because we didn't have a product that we felt was strong enough to retain," he said. "We now have that, so this is great for Dave and Stoolie nation."
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