After setting the internet abuzz last week, Dunkin’ will officially announce Monday the debut of Dunkin’ Spiked Iced Coffees and Iced Teas, which are both scheduled to roll out in the coming weeks. The two malt-based beverages, scheduled for an early September release, will feature eight flavors between them, all based on the chain’s iced coffee and tea flavors. Dunkin’ is joining a crowded field of soft drinks going hard.
It’s a relatively undeveloped space for a few reasons, including their rich flavoring that makes it potentially difficult to drink multiple beverages at a time, limiting their appeal compared to fruitier and lighter options. “Spiked coffees aren’t as sessionable as hard teas, seltzers, and ready-to-drink cocktails,” Stanford said. “They feel and drink like more of an indulgence item, which inherently has a lower consumption rate than a drink that offers refreshment with the buzz.
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