Streamflation Is Here and Media Companies Are Betting You’ll Pay Up

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Price push by Disney, others is part of effort to trim losses, steer users toward more-lucrative ad-supported plans.

Price push by Disney, others is part of effort to trim losses, steer users toward more-lucrative ad-supported plans

From left: Disney+’s ‘The Mandalorian,’ Steve Martin in ‘Only Murders in the Building,’ Emma D’Arcy in ‘House of the Dragon.’ Photo Illustration: Dave Cole/WSJ; Photos: Disney+/Lucasfilm/Everett Collection, Hulu/Everett Collection, HBO

 

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