Big companies use AI-generated ads because they’re cheap

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Creating an ad can be tricky and costly, and more brands see generative AI as a means to make that process less painful.large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads.

But as more brands look to use generative AI to make more ads, the question of whether they need to let people know it’s AI-generated rears its ugly head. Big AI companies signed an

 

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