All Elite Wrestling CEO On Turning a Profit, a Star-Driven Business and Valuable Event Real Estate

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The mogul also shares his thoughts on a potential IPO, how he fell in love with wrestling, and how his billionaire father's views about the AEW business have changed.

In Part 2, below, Khan addresses the importance of star power, AEW’s financial outlook, his thoughts on a possible IPO, how he became a wrestling fan, and how his father’s view on AEW as a business has changed.

And then we had a number of wrestling stars who established themselves as great names with a big reputation overseas, say in Japan, but hadn’t grown that fan base here [in the U.S.] yet. One of the things I wanted to do when AEW launched was help bring Kenny Omega, The Young Bucks, Hangman Page, and many others into the domestic spotlight and in turn make them international wrestling stars.

You have had a lot of storylines, feuds, and other balls to juggle on AEW TV shows as of late given that you have All In coming up in London this Sunday, followed a week later by All Out in Chicago. Why did you decide to do two big back-to-back pay-per-views? The business case is really based on the live events. And I believe the pay-per-view sales will also be strong. But frankly, when you’re selling millions of dollars of tickets across two shows, then you’re in a great position to cover your business base. The live event can help drive pay-per-view because clearly there’s a lot of interest in both shows – we have had 80,000 tickets distributed in England and over 10,000 tickets distributed in Chicago the following weekend.

show on TBS, I gave a look at a matrix that I built with all the different ideas. There are rows and columns for the different stories and where they can intersect and the different dates and how everything progresses. But this changes so often.

 

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