, citing a source with knowledge of the matter. The program pays podcast hosts to read ads for Spotify during their shows.
Additionally, the Ambassador Ads program was meant to provide support for traditional podcasts rather than white noise shows, which have little to no verbal content. The company eventually decided not to follow through with the move, even after an internal probe determined it would boost gross profits by $38 million.While they’ve lost some advertising support from Spotify, white noise podcasters are still allowed to operate on the platform and can earn money from subscribers, listener support and automated ads, the report said.
At the same time, Spotify signaled it would allow more podcast hosts to be eligible for its automated ads program and will enact a 50-50 revenue split.
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