Retail giant to spend $1 billion on store and online upgrades in latest bid to revive business

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NEW YORK—JCPenney said Thursday it plans to spend more than $1 billion by the end of 2025 in a bid to revive the storied but troubled 121-year-old department store chain. The money is going toward remodeling JCPenney stores, upgrading its online shopping site and app, and making its supply network…

NEW YORK—JCPenney said Thursday it plans to spend more than $1 billion by the end of 2025 in a bid to revive the storied but troubled 121-year-old department store chain.

As part of the plans unveiled Thursday, check-out stations that had been located throughout JCPenney’s stores will be replaced with a single area of cashiers. Shoppers will also see brighter lighting and a fresh coat of paint. Store employees will be equipped with mobile devices to scan inventory and ring up shoppers’ purchases. And the chain is making upgrades to its Wi-Fi networks to speed up in-store connections.

Rosen said JCPenney’s customers are spending $700 more per month than two years ago just for basic necessities, like rent, gas and food. He noted they’re seeking competitive prices as well as a good shopping experience.

 

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