SAG-AFTRA Says Dual Strikes Against Video Games & Film/TV Industry “Makes Sense” As Key Issues Of Wages & AI “Mirror” Each Other

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With SAG-AFTRA members already on strike against films and TV shows and voting now underway to authorize a separate strike against the video game industry, the guild’s leaders are saying that a dua…

SAG-AFTRA has been on strike against film and scripted TV productions since July 14, and voting to authorize a strike against 10 major video game companies signed to the guild’s Interactive Media Agreement began Tuesday. The guild’s first and only strike against the gaming companies lasted 183 days in 2016-17.

With respect to wages, the guild is seeking the same pay raise under both contracts – 11% in the first year and 4% in the second and third years. “This is what is necessary for our members’ wages to keep up with inflation,” they said. “You should not have to take a real dollar pay cut to subsidize the bottom lines of companies making billions in profits by selling your work.”

“Work under the Interactive Media Agreement also includes a great deal of performance capture, where trained professionals, many of whom are stunt performers, provide digitally captured performances used to give expressive movement to video game characters. This work can also be replicated through AI.

Audrey Cooling, a spokesperson for the video game companies, said: “We all want a fair contract that reflects the important contributions of SAG-AFTRA-represented performers in an industry that delivers world-class entertainment to billions of players around the world. We are negotiating in good faith and hope to reach a mutually beneficial deal as soon as possible.”

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