Company pulls spicy One Chip Challenge from store shelves as Massachusetts investigates teen's death

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Authorities are raising the alarm about a social media challenge in which people eat extremely spicy chips and attempt to avoid eating or drinking anything for as long as possible.

A package of Paqui OneChipChallenge spicy tortilla chips is seen on Thursday, Sept. 7, 2023, in Boston. Authorities are raising the alarm about a OneChipChallenge social media trend that encourages people to avoid seeking relief from eating and drinking for as long as possible after eating the chips, days after a Massachusetts teenager died hours after taking part in the challenge.

Paqui, a subsidiary of The Hershey Company, said in a statement posted on its website Thursday that it was “deeply saddened by the death” of Wolobah. “We urge parents to discuss this with their children and advise them not to partake in this activity,” Worcester County District Attorney Joseph Early said in a series of posts about the challenge on the social network X, formerly known as Twitter. “The company warnings state the chips are intended for adult consumption. Other states across the country have seen hospitalizations due to the chip challenge, including teens.

“This goes back to the ingredients that are used with the tortilla chip,” she continued. “There are some spices like capsaicin, which is a chemical ingredient that we use in things like pepper spray and so they are very strong chemicals and they can be very irritating. Some of the more severe symptoms that we see can be things like significant abdominal pain or nausea and vomiting."

Police in Worcester, which is in central Massachusetts and is the state's second-largest city, said in a statement that they were called to Wolobah's house Friday afternoon and found him “unresponsive and not breathing.” He was transported to the hospital, where he was pronounced dead.

 

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