"As we focus on further building our Commerce business and doubling down on creating the best overall fan experience, we were looking for a proven executive who is obsessed with creating elite customer experiences, utilizing innovation for growth, scaling companies globally, producing strong financial results, building renowned brands and establishing strong teams and internal culture," Rubin said in a statement.
The slew of recent executive appointments moves Fanatics closer to Rubin's goal of an eventual IPO as its business continues to expand beyond sports merchandise. The company has most recently had its eyes on sports betting, scooping upPsychology experts: The ‘most persuasive' people do these 9 things differently when talking to others—without being manipulative
In June, the company held its second investor day in nearly a year, where Rubin and other executives met with more than 100 existing and prospective institutional investors. Last November, Rubin gathered sell-side analysts for a meet-and-greet and to talk about his growth plans for the company.