Square Enix’s underwhelming games shave R37.9 billion off its market value

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One of the most recognised names among console and mobile gamers, Square Enix is on a streak of misfires in attempts to build another hit series to buttress sales, and it’s fallen behind rivals like Capcom and Activision Blizzard in terms of market value.

“The company has overstretched itself on too many titles without proper oversight.”

Contractors who’ve done work for Square Enix describe an ad hoc process where project goals can shift without warning. “We remain concerned with the company’s game development structure and game quality control, which could limit the longer term performance,” Macquarie Capital Securities Japan analyst Yijia Zhai wrote in a letter to clients, while maintaining an an outperform rating on the company.

Square Enix has a loyal following of fans for its established titles and it can keep churning those out across new platforms to maintain sales for a while, Gibson said.game last week, but sales fell short of investor expectations.

 

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