Simply Good Foods ' diverse product offering could provide it an edge over market competitors, according to Morgan Stanley. The firm upgraded Simply Good Foods to an overweight rating from equal-weight on Monday, simultaneously bumping up its price target to $40 from $37. This implies an upside of 18% from Friday's close of $33.86.
mountain simply good foods ytd chart Kaufman said that Simply Good Foods could be a key beneficiary as consumer preferences shift towards healthier choices that support weight management and an active lifestyle. "Active Nutrition is a ~$10 billion category that has been growing rapidly, at a 14% CAGR [compounded annual growth rate] over the last five years," the analyst wrote.