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Playboy enters ready-to-drink alcohol market with new vodka seltzer

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Playboy is launching Play Hard vodka seltzer — a canned, low-calorie alcohol beverage. Playboy Spirits says its hoping to attract Millennial and Gen Z customers.

Each 12-ounce can reportedly contains 110 calories, 3 grams of carbs and 4.5% alcohol by volume , which is comparable to High Noon Hard Seltzer , owned by E. & J. Gallo Winery, and Truly Vodka Soda , owned by Boston Beer Co.

Playboy Spirits' inaugural PLAY HARD Vodka Seltzer line is starting with four flavors — Apple Prickly Pear, Pineapple Passion Fruit, Mango Dragon Fruit and Grapefruit Yuzu.

 

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