E.U. Equity Tool MediaInvest Inks First Four Deals, Aiming to Inject $530 Million in Europe’s Audiovisual, Creative Companies, Projects

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France’s Logical Content Ventures, Spain’s CREA and Cersa and Luxembourg-based The Archers are the first recipients of MediaInvest funding.

, the agreements are worth a total of €68.25 million . They are expected to leverage around €500 million of new financing for audiovisual and creative companies and projects, the European Commission, the E.U.’s executive arm, confirmed Monday.

MediaInvest “provides a response to one of the pressing challenges in Europe for audiovisual companies: the lack of access to finance.

Given the intense due diligence conducted by the EIF on any company receiving E.U. moneys, its funding can have a cascade effect, attracting investment from private-sector third parties, Logical Pictures president Fréderic Fiore explained to The EIF has approved an investment of up to €25 million in Logical Content Ventures.

LCV focuses on the production of movies, TV series and impact content across Europe, dealing with women’s empowerment, diversity and human rights. “Very flexible,” said Fiore, LCV invests against worldwide rights, recouping from international minimum guarantees, as well as P&A for a films domestic market release. , is that while the international theatrical value of films has plummeted over the last two decades, thanks to the VOD explosion, movies’ total value in the international market place has increased.

 

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