“At Prime Video we’re focused on delivering great selection – and that can come from our original SVOD content and sports. But it’s also increasingly coming from our partners – services like Paramount+, HBO Max, Starz and BritBox – we have over 500 channels and partners, who are also delivering incredible value to customers, along with FAST channels, AVOD and our TVOD store,” Day said.
Day also addressed Amazon’s decision to introduce advertising to its service, announced last week, echoing Netflix’s move into advertising announced last year. “Obviously it’s very early, but we want to continue to invest in great content in lots of different countries, and this is one way we can subsidise the costs of producing super high-quality content.”
She continued: “We’ve announced the first wave of countries – there are nine countries where ads will be introduced into Prime Video next year and customers will have the option to buy out of that experience. We think it’s going to be a great way for us to be able to keep prices low and keep delivering that value.”
Day also said that local content continues to drive customer acquisition and retention, sitting alongside international originals such as