4 young homebuyer trends that may change Singapore's property market

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Forget the stereotypes about millennials and their avocado toast obsessions; when it comes to home buying in Singapore, this generation is proving to have a stronger focus on liveability than before. Far from being frivolous or impractical, these younger homebuyers are leveraging unique strategies-from taking risks on 'seedy' neighbourhoods to rethinking space-that might just be setting new norms for real...

Forget the stereotypes about millennials and their avocado toast obsessions; when it comes to home buying in Singapore, this generation is proving to have a stronger focus on liveability than before. Far from being frivolous or impractical, these younger homebuyers are leveraging unique strategies-from taking risks on "seedy" neighbourhoods to rethinking space-that might just be setting new norms for real estate investment.

Many millennials moved into these areas anyway, while the older generation frowned on them. But as it turned out, this meant the millennial buyers were able to move in at much lower prices, and benefitted from the sharp turnaround of these neighbourhoods. We also find that older buyers dislike the lack of common facilities in walk-up apartments. There's no pool, gym, clubhouse, etc. But most millennials we meet are quite practical about this - they're more likely to use gym passes, public pools, etc. rather than pay maintenance fees to have it at home.A typical example of this would be the newer dumbbell layout, where the living room is the connecting point between bedrooms and kitchen. This minimises the need for hallways.

The new launch has features like a moveable walk-in wardrobe which opens into a flexible study area, and a fold-out table on the balcony so it can be used as an outdoor workspace or drinks area. Units on some floors have an "outdoor living room" concept, which while efficient, is not something we'd dare to market to traditionalists.Among the older generation, there's still an overwhelming tendency to focus on square footage .

 

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