Last winter, Naiel was a contestant on the Food Network's Kids Baking Championship. He beat out 11 other kids using original recipes that featured traditional Pakistani ingredients, in the end taking home the grand prize of $25,000."Ever since a really young age I've been very fond of cooking and baking. Like whenever I could then I would help around with my mom in the kitchen," said Naiel.
"It was garlic bread, a pasta of their choice and a hazelnut chocolate soufflé, and we found that we enjoyed making the hazelnut chocolate soufflé the most," Naiel said."And then we started baking more after that, and that's kind of what just led to our business."