Canada's first women-only business mission to Asia targets opportunities in Japan

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The mission will follow two significant events, the Women 20 (W20) Summit and the World Assembly of Women (WAW), both to be hosted by Japan in late March.

With their sights set on new opportunities to sell products and services into Japan’s rapidly expanding eldercare sector, Canada’s first-ever women-only business mission to Asia will also boost this country’s reputation as a leader in gender equality.

The initiative is a response to one of the key recommendations from APF Canada’s 2017 country-wide dialogue series, Women2Women in the Asia Pacific, says Christine Nakamura, APF Canada vice-president, Toronto, and the mission’s project director. “I’m hoping, at a minimum, for four or five success stories in terms of finding a partner or investment funds for ,” says Nakamura.

“I see a huge expansion in the health-care market in Japan, which could provide opportunities for Canadian companies with innovative approaches,” says Peng.“Japan is beginning to open its borders to foreign workers and immigrants, and they are looking to countries like Canada to learn and understand how to integrate and incorporate foreign care workers into their health-care system, most of whom will be working in eldercare services,” adds Peng.

 

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