John Philis, a third-generation owner of the Lexington Candy Shop, prepares a Coke float at the luncheonette, Thursday, Sept. 28, 2023, in New York. The old school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers, popped in for a traditional Coke float. Naturally, he made a video. It went viral, garnering 4.8 million likes. The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades.
He sprinkled Flamin’ Hot Cheetos in some of them, inspired by his daughter’s love of hot chips. By 2020, Elreda had worked hard to develop his restaurant’s social media presence, shooting videos with music. But after a TikToker dubbed @misohungry posted a video of Elreda’s Flaming Hot Cheeto Fusion burger that August, things suddenly “just went crazy.”
“Social media can make you or break you,” he said. “It catapulted us to starting to franchise and getting the name out there. It’s been a blessing.”restaurant in Katy, Texas, just last year, crowds were sparse at first because Katy is a suburb about half an hour outside of bustling Houston. That all changed when a TikToker who goes by Mr. Chimetime posteda video in July lavishing praise on Aunt Bill’s brisket hot dog, waffles and customer service.
Two months later, the restaurant is still bustling. The restaurant now serves 800 to 1,000 people a day, up from 200 to 250. Longer term, Muccular has plans to open a food truck to serve people all over Texas.
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