LAS VEGAS — American Express on Monday announced a multi-year partnership with Formula One in the first new sports sponsorship in more than a decade for the global payment company.
“The F1 fan base and viewership has grown exponentially over the past several years, so we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our card members and racing fans," said Elizabeth Rutledge, chief marketing officer for American Express. “As we continue to grow our presence in the U.S., we believe American Express will introduce a new wave of fans to the sport though offering premium once-in-a lifetime moments to their card members, and support F1 in our efforts to further enhance and elevate the fan experience in this crucial market," said Jonny Haworth, F1's director of commercial partnerships.Brooks Koepka wins £6.