They should offer behavioral guardrails and be distinctive to the company, open to debate, transferable across the organization, and integral to its mission. Some strong principles include “Focus on the user and all else will follow” , “Privacy is a fundamental human right” , and “We won’t release a product until we would use it ourselves” . The authors recommend that leaders begin by identifying what makes the company unique and involving employees at all levels.
” Tableau Software conveys its quality standards by declaring, “We won’t release a product until we would use it ourselves.” Patagonia adheres to its principle “Protect our home planet” by disallowing permanent third-party branding on its gear, which reduces reusability.reverberated through the digital sphere. Under the stewardship of Jack Dorsey, then its CEO, Twitter banned a sitting U.S. president, Donald Trump, from its platform.