The rise of fake reviews continues; now companies are asking consumers to remove their negative reviews. Reporter: Rachel DePompa, Videojournalist: Dan Heffner — Pixeled stars left with online reviews often play an integral role in deciding whether to buy a product or not. But experts warn those seemingly honest reviews are often saturated with fakery, with small business owners and consumers left to deal with the consequences of buying a potentially shoddy product.
Around a month after requesting a refund, Comia received an apology email from the company, in which a representative offered a full refund as one of several “optional solutions.” InvestigateTV reached out to Amazon about its efforts to eliminate fake reviews left beneath products on its site. In a written statement, a spokesperson for Amazon said: “We aim to prevent fake reviews from ever appearing in our store and in 2022, we proactively blocked more than 200 million suspected fake reviews.”
“I bought a pair of shoes, it was legitimate. They showed up, but they’re not what they pictured in the picture,” Moore said.to crack down on inauthentic reviews. The agency’s goal is to “stop marketers from using illicit review and endorsement practices such as using fake reviews, suppressing honest negative reviews, and paying for positive reviews.”