This is why a self-regulated Google is better for business and for the consumer

Jay Friedman is president of Goodway Group.

In this op-ed, he explains why a self-regulated Google — rather than government intervention — is better for both business and consumers. Government regulation meant to deflate the monopoly could have the unintended consequence of derailing future innovations, meaning everyone loses.in what looks to be a sure path toward anti-trust proceedings against America's largest tech companies, Amazon, Facebook, and Google. I'm sure there were plenty of cheers for Warren's position, but a self-regulated Google is better for business and consumers.

Consumers have benefitted greatly from Google's many innovations in mapping, communications, and discovery. But Google has work to do to convince businesses and consumers that its innovations will be used within the guardrails of anti-trust without government intervention. Here are four ways I believe Google can self-regulate their business that will ultimately provide a better benefit to businesses and consumers alike than if the government stepped in.

A government breakup of Google would open the doors for more competition in the space, but at what cost to innovation? Google has built amazing technology in Google Assistant, Google Translate, and many more, which are valuable advancements to the tech industry and our society. The innovation isn't slowing down, either, as Google has announced

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