The CEO of Anheuser-Busch is making moves to see that one of its most iconic drinks, Bud Light, is able to make a comeback in the wake of the controversy it generated earlier this year.
As part of the company's plan for investing in the Bud Light brand, Anheuser-Busch made a $1 billion stock buyback and also partnered with the Ultimate Fighting Championship for a sponsorship deal. Doukeris has said that the company has"a good grip on what we need to do" in the future to address its Bud Light situation.
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