Finally, Tesla has revealed plans to manufacture an affordable EV. The vehicle will enter the market as a €25,000 EV produced at Tesla’s gigafactory near. Shareholders in the States are breathing a collective sigh of relief, inferring that the US market will soon participate in the company’s catalog expansion.
CEO Elon Musk made the announcement about their intention to produce an affordable EV as he visited the Tesla factory in Gruenheide last week and chatted with staff. The Gruenheide Gigafactory currently produces the Tesla Model Y, which is indeed When Tesla first emerged as a viable automaker, it was all about offering premium EVs which would create a profit and then open up possibilities for production of mass market models. That strategy worked, and a decade or so later the Roadster, Model S, and Model X were joined by the Model 3 sedan and the Model Y small SUV. An affordable EV would further expand the company’s catalog and appeal to new audiences.