Baby formula companies are ‘manipulating prices’, WHO said The World Health Organisation has joined calls to take action over the price escalation of baby formula. Baby formula companies are ‘exploiting’ vulnerable British families, it said, calling out the ‘profit-driven’ manufacturers for ‘manipulating the price’ of their products. Prices of even the cheapest baby formula brands have skyrocketed by 45% in the past two years.
‘Lowering the prices can help these families, but it needs to be in a sustainable way. ‘To be setting up a situation where people are dependent on these baby banks and food banks to be providing this, that’s not a sustainable way for families to get what they need.’ Alison Reynolds, who co-runs the Little Smarties Baby Bank in Cardiff told Metro.co.uk: ‘People end up in circumstances that aren’t their fault, they deserve to have help on hand instead of having to reach out.