Why Tim Hortons bets on 'third-place' to be first in Singapore's coffee market

For Tim Hortons, dominating 'third place' in Singapore's Western coffee market scene is its main strategy to compete against local coffee brands and grab-and-go models with cheaper options. Tim Hortons Singapore CEO Vaibhav Punj said that capturing this market is better than competing directly with koptiams, new age cafes and coffee roasters, and a recent spike of grab-and-go coffee concepts who just entered the market.

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