How Tesla became the top-selling car company in Norway

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Tesla accounted for 20% of all vehicles sold in Norway last year. 2023 also marked the third year in a row that Tesla was the top car brand in Norway.

— 82% of new cars sold in the country in 2023 were electric, according to the Norwegian Road Federation. This high adoption rate can be attributed to the generous subsidies the Scandinavian country has offered to electric vehicle owners as well as its investment in charging infrastructure.sales in the country may represent only a sliver of the 1.8 million vehicles the company delivered globally last year, but its importance to the EV maker goes beyond revenue.

Norwegians were the first European customers to receive deliveries of the Tesla Model S in 2013. In April of 2014, Tesla broke Norway's record for most monthly sales of a single model, electric or gas, with its Model S. Today, the top-selling model isBut with competition from other EV automakers including Toyota, Skoda, Volkswagen and BYD heating up, it remains to be seen if Norwegians will continue to favor Tesla in the future.

Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyCNBC traveled to Norway to meet with local people, government officials and experts to find out how Tesla has become so successful in the Scandinavian country. Watch the video for the full story.FTC conducting inquiry into Reddit's AI data-licensing practices ahead of IPO

 

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