held not only that content was king but that content was everything. Pour money into original series, churn out as many high-quality titles as possible, and subscribers would surely follow.in defeat for all but Netflix. But new insight into viewership data from the year of TV’s highest peak is a staggering illustration of just how poorly theseof nearly 1,000 original series — the overwhelming majority of viewing time was claimed by just a handful of those series. Indeed, on all of the major U.S.
With fewer new series now flowing to screens in the post-peak TV era, it will be interesting to see whether viewers divide their time more evenly between titles, which would give streamers more value for their dollar on original content. Indeed, shifting patterns in 2023 — when SVOD original series output dropped for the first time in a decade — indicates this may well be the case.
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