His visit comes as iPhone sales in the country dropped 24% year-on-year in the first six weeks of 2024, according to data from Counterpoint Research. The slump was attributed to strong competition from local tech firms such as Huawei, although “abnormally high” sales in January 2023 were also a factor.
Related His schedule looks to be a busy one. On Thursday, for example, Cook will open a new Apple Store in the Jing’an district of the massive city of Shanghai. Cook also paid a visit to the studio of director Mo Lyu, who, according to another of Cook’s posts, uses Apple products “in every stage of the creative process, from storyboarding with iPad to shooting on iPhone 15 Pro Max, to editing with MacBook Pro.”
In an interview with the China Daily on Wednesday, Cook pointed to the importance of Apple’s “longtime, win-win relationship” with Chinese suppliers, saying, “It’s the partnership between Apple and Chinese companies that really makes things happen.”