‘Different logic’: China EV firm XPeng CEO says he will not speed into global market

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Mr He Xiaopeng expects the ongoing intense price war in China’s competitive EV industry to last for two to three years, he said in an exclusive interview with CNA.

New: You can now listen to articles.The Guangzhou-headquartered firm’s cars are expected to be on German roads this month, and Singapore later this year. Also in the plans are expansion into the United Kingdom, Australia and France.

“If you look at how many companies can succeed in going global, very few. How many Chinese companies can succeed in going global? That is even fewer. From my perspective, going global is at least a 10-year plan.”XPeng, which is backed by Volkswagen, was founded in 2014. Mr He said that if the firm appeared to have a slow start in releasing models, it was because his vision was for global expansion.

Referring to himself as a serial entrepreneur, Mr He said he has made many mistakes in the past when trying to take businesses international. A sign of Chinese electric vehicle maker XPeng Motors is pictured at its booth in a shopping mall in Beijing, China Nov 3, 2023. The carmaker reported a 153 per cent increase in revenue for the fourth quarter of 2023 and narrower losses.

FILE PHOTO: People walk past an XPeng electric vehicle in front of its flagship store in Beijing, China February 2, 2023. REUTERS/Tingshu Wang

 

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