, anywhere, at any time. We tend to perceive the digital and technological drive towards transformation as a possible threat to our ordinary and seemingly nostalgic way of life. Yet, technology has enabled us to better understand our planet and those around us. It’s helped us create a better understanding of life and everything that makes us human. It’s allowed us to make faster, better, and more accurate data-driven decisions and mitigate the potential of long-term risks.
They can follow trends, understand how customer demands are changing, make quick and accurate decisions, and, most importantly, enhance the customer experience by providing them with the answers they want. Provides Competitive Advantage Customers expect you to be where they want you to be, but it's a bit hard to get going when you’re only a handful of people running the business.