Aviva and LV among major insurance companies who teamed up to take down criminal

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Sam William Carr has been spared jail

A man who changed his name by deed poll multiple times to carry out insurance fraud has been handed a jail sentence. But Sam William Carr, whose aliases included Cruise Pierce, walked free from court after his sentence was suspended.

Carr pleaded guilty in January 2024 to 10 counts of fraud by false representation. He was sentenced at the Royal Courts of Justice to 20 months imprisonment, suspended for two years, and must also complete 200 hours of unpaid work and a 30 day rehabilitation activity requirement. The case was referred to the City of London Police in February 2020 by LV=General Insurance. On April 11, 2019, Carr, who had taken out a travel insurance policy with LV=under the name Cruise Pierce, claimed that his luggage was lost during a flight to Australia 15 days earlier and £1,000 in cash had been stolen from his hotel room.

He made claims with three insurers for an iPhone 7, which he had already received compensation for following a burglary in 2017. He also bought two travel insurance policies, using different names, for a holiday to Los Angeles. However, when Carr made claims for lost luggage, he provided inaccurate flight times and mixed up the names of the policy holders.

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