Spotify’s next big bet is online video courses – this company is truly lost

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Spotify has conquered music, podcasts, and audiobooks, so the company wants to venture further into video with online courses.

I use Spotify for the same thing that everyone else uses it: to listen to audio. It started as a music streaming app, which made a heck of a lot of sense. Then, podcasts made their way onto the platform. That also made sense. Then, audiobooks popped up. That also made sense. It felt like Spotify hit the trifecta of audio in one app. So, what's next? Apparently... online courses? In a blog post, the company announced it is now testing online courses for Spotify users in the United Kingdom.

users will find course videos in the home and browse tabs. • Once clicked through, users can explore available courses across the four categories before purchasing them on desktop. Once purchased, the courses will be available on mobile and desktop. • On desktop: https://courses.spotify.com/home • Users can select courses they’re interested in, and upon purchase, start learning and watching on the mobile app or desktop.

 

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