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Smiggle, Peter Alexander slated to become standalone companies in 2025

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The popular stationery and sleepwear brands are set to be spun out of Premier Investment’s stable of brands next year.

Stationery brand Smiggle and sleepwear business Peter Alexander will be spun off from Premier Investments’ portfolio of brands next year to become standalone ASX-listed retailers with ambitious international expansion plans.

Smiggle is set to be demerged by the end of January next year, while a similar spin-off for Peter Alexander is being explored for some time in calendar 2025. Premier’s board of directors is working through regulatory approval processes to execute the proposed spin-off. Regarding Peter Alexander’s potential spin-off, Lew said: “It’s all about the day-to-day shareholders and creating the opportunity and the profitability, there milestones and timetables, but we’re working through all those.”

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