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Aside from the aesthetic beauty of modern websites, and the amount of information you can find in them, ask yourself if your website contains the most important thing a potential client wants. What can you offer them, and how will you help them with their needs? Keep it specific and actionable. – A visitor should be able to have a unique experience, so give them something — a contest, exclusive content, an offer to contribute, a poll to answer, exclusive offers, a discount code or anything else that will allow them to interact with your website. They should want to be a part of your community. Give them value and make them feel special always. –
Entertain! A boring website is the kiss of death. If I’m bored within seconds because of the visual layout, it’s over. If I’m bored because you’re not grabbing my attention, bye. Potential customers and collaborators want to get who you and your brand are in an instant, so make it clear and obvious from the get go. Deliver the pitch with punch through engaging features and content. Make itAccessibility should be every company’s number one priority when building a website.