Companies work to spot, stop scams with new technology

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Meghan Lopez is a Denver7 News Reporter.

DENVER — New technology like artificial intelligence is making it easier than ever for scammers to dub people’s voices and likenesses. Scammers can use these deep fakes to call a person’s family and convince them they’re in trouble.

“Basically this tool will be able to help people who lost their trust towards online services to basically check and verify whether a content or a message that they received actually is a scam or not,” said Leyla Bilge, the director of scam research labs at Gen. “It's very easy to use. So, you can only take like a little snapshot of the screenshot of the page that you want to check.”

Each time someone submits a potential scam-- it helps genie's technology to learn so that it can spot future scams with even more accuracy. The company also announced the launch of the Scam Scan challenge, which is an interactive Instagram game where people can test their ability to recognize a scam.

 

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