Loyalty program company Aimia to cut jobs as it charts post-Aeroplan course

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Loyalty program company Aimia Inc. says it will cut about 25 per cent of its workforce as its charts its course following the sale of its flagship Aeroplan program.

Following a review of its future without Aeroplan, Aimia says it wants to become a consolidator in the loyalty program business.Aimia completed the sale of the Aeroplan loyalty program to Air Canada earlier this year.

Its other assets include Air Miles Middle East as well as investments in the Club Premier program in Mexico, which it jointly controls with Aeromexico, and an investment with Air Asia in travel technology company Big Life, the operator of BIG Loyalty.

 

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